Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se
Issue link: https://ssn.epubxp.com/i/146870
6 news www.securitysystemsnews.com august 2013 sECuRItY sYstEMs NEWs NEWS How I Use My systeM New competition: Readers debate cablecos and telecoms J Talking panels and keypads with Jesse Rivest cent) or an obstacle (32 percent) to their businesses. YARMOUTH, Maine—Brand recognition, national Similarly, there was nearly a 50-50 divide among reach and advertising clout are some of the obvious readers on whether smaller professional security comadvantages afforded the telecom and cableco giants panies have an edge over the formidable new entrants. now entering the security space. But some smaller "They are here to stay and it will hurt the small comsecurity companies may also stand to beneft from panies not able to compete in this market, or without these new entrants, by virtue of both partnerships the capital to do so," Troy Bruce, director of sales at with bigger companies, and LogicMark Emergency Response For more detailed versions of increased market awareness fueled Systems in Louisville, Ky., said in stories in this section, go to: by their advertising. his response. "As an industry, we WWW.sECuRItYsYstEMsNEWs.CoM A recent study from IHS Research have to fnd other means to genersays the infux of new players will ate RMR." likely increase market penetration for residential intruWith the big new competitors reshaping the market, sion alarm products during the next three years, but more than one reader said adaptability would become according to readers who took Security Systems News' paramount, particularly in the door-knocking model. August News Poll, it's not yet clear what effect the "With 15 years of experience selling door-to-door, telecoms and cablecos will have on their businesses. we have always had our share of challenges to sell on Forty-three percent of respondents said it's too soon the spot," one reader said. "In this new era of telecom to tell what kind of impact the new players' advertise- companies, the market will increasingly challenge us ments are having on traditional security companies. to adapt to getting the consumer to make a decision Those that did detect the infuence of new ads were on the spot despite all the other options available to roughly divided on whether they were a boon (24 per- them." SSN By Leif Kothe NEWS POLL Has your company benefted from new telecom/cableco ads? Has your company benefted from a partnership with telecoms or cablecos? Do smaller professional security companies have an edge over the new players? ESSE RIVEST, regional sales manager for Affliated Monitoring in Union, N.J., studied computer science in college with the goal of getting into computer networking. That changed when he was hired at Visonic Americas, where a stint in technical service evolved into a niche in feld sales. He rose through the ranks to become sales manager, then joined Affliated in 2011. He added another accomplishment this year when he was named as a "20 under 40" honoree by SSN. Here's how he handles security for his family. What kind of system do you have? In my home we use 2GIG Go!Control along with Alarm.com, and of course Affiliated Monitoring. When we moved into our home there were wireless GE sensors already installed, so I bought a Resolution Products translator that easily allowed me to [integrate them] into Go!Control. We also use Z-Wave thermostats, Z-Wave door locks and light modules. Why this particular setup? Being a young family always on the move, we needed the ability to control on the run. Using the built-in Z-Wave in User friendly: Jesse Rivest appreciates the Go!Control and that his daughter can use the touch Alarm.com, we are screen on his 2GIG Go!Control panel. able to arm [and] disarm, adjust the temperature and control locks no matter where we are. Also, the touch screen [on the panel] makes it easy for my daughter to use the system. What is the one aspect of your security system that you wouldn't want to live without? I couldn't live without the ability to control my system from my phone. I rarely ever use the touch screen, even when I'm home. The home automation features are nice, too. There is no doubt that I have saved money on my heating and cooling because of them. Where do you see security going next? What are some big trends? I think security will continue to expand and integrate with devices in the home. Security will become more of an easy-to-use hub for customers to control multiple devices. This will add value and help keep customers from forgetting about their systems. News Poll based on answers provided by 46 respondents in June and July. —Rich Miller