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security systems news august 2013 residential systems www.securitysystemsnews.com 29 Time Warner goes retail with IntelligentHome By Tess Nacelewicz NEW YORK—Time Warner Cable is joining the new trend of retailing home security by offering IntelligentHome, its home security/home management product, in its several hundred retail stores nationwide, according to Adam Mayer, VP of IntelligentHome. "We have retail stores where customers today can go to either subscribe to our other products— video, voice and data—[where] they can go with customer care issues, [and where] they can exchange equipment, so we certainly plan and we've already begun to have Intel- VIVINt Continued from page 28 said. "We absolutely love our door-to-door program," Houser said. "We think we have the best sales force on the face of the earth. However, we'd like to see our sales channel just become more diversifed." He said the company in the past couple of years "started to move the pendulum so there's a more blended model. And our inside sales department, part of our global channel sales, that's one of the big drivers of our new growth." The company's inbound calls are generated in part by Vivint's television, radio and Internet ads. Vivint in December was acquired by the Blackstone Group for more than $2 billion. Houser said the Blackstone deal has made a big difference. "When you look at our spending … let's say Internet advertising, I was spending a fraction a year ago to what I spend today, and that's the same with radio, shared mail and a lot of these things that I do to drive inbound traffc," Houser said. "And it's really our partnership with Blackstone that's allowed us to really put gas into our vehicle to make it really take off. So they're helping to fuel our growth and we're having an amazing year this year, both the summer program and the channel sales." He said Vivint chose Liberty Lake as the site for the new sales center because it has a well-educated demographic in need of jobs. The Spokane area has numerous colleges and universities, including Gonzaga University, Whitworth University and Washington State University's Spokane campus. SSN ligentHome present and demoed in those stores," Mayer said. "We'll have salespeople who can show the product and certainly sell it and schedule an install." Time Warner, based here, recently announced that its nationwide rollout of IntelligentHome is expected to wrap up this fall. The company launched it in a few markets in 2011, and this spring amped up its introduction, launching it in Maine, Kansas City, Mo., South Carolina, North Carolina and San Antonio. Time Warner said recently that it was introducing IntelligentHome— which is professionally installed and professionally monitored—in For more detailed versions of stories in this section, go to: n www.securitysystemsnews.com Ohio and Wisconsin and that it also will launch the new product in New York City this fall. Those launches, the company said, "will wrap up TWC's rollout of the new product to all major markets in its service area." In addition to retail sales, Time Warner will sell and market IntelligentHome in a variety of other ways, including inbound and outbound sales, bill inserts, direct mail and television and print advertisements, Mayer said. SSN ... high-speed video smoke and flame detection ® First UL Listed/FM Approved, NFPA 72 compliant combination flame and smoke detector SigniFire represents a critical advantage for early warning fire detection, identifying and reacting to situations in their earliest stages, and FASTER than other detection methods. SigniFire is state-of-the-art protection for lives and property… and so much more. • Detects flame and smoke in seconds • Eliminates stratification detection issues • Supplies live video to remote locations • Provides pre-recorded video forensic evidence • Triggers fire alarm systems www.signifire.com Scalable, Dependable, Innovative and Intelligent 410•472•6590