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will still be the major market share holder." The North American market's total value will be $710 million in 2015, Katkar said, growing to $1.7 billion by 2020 with a CAGR close to 19 percent. The report examined two types of video analytics: edge-based, which have analytics built into the camera, and server-based, where video is uploaded to a server and then ana- lyzed. "The most common approach is a hybrid approach, in which server-based as well as edge-based combina- tions are being used in different scenarios," Katkar said. Edge- based analytics are more scalable, Katkar said, which is a main differentiator. Server-based analytics can gen- erally house more features, he said. Combining edge-based analytics with the cloud is "an upcoming trend in intelligent video analytics market," Katkar said. "Cloud- By Spencer Ives D ALLAS—ThE NoRTh American mar- ket is, and will remain, the largest seg- ment of the global video analytics mar- ket from 2015 to 2020 as the market grows worldwide. Cloud integration is a key trend and, while business intelligence is a rising application, security and life safety remains the top application for video analytics. "We estimated that in 2020 the total video analytics market size, globally, would be $3.9 billion," Marketsand- markets research ana- lyst Dheeraj Katkar told Security Systems News. Marketsandmarkets valued the global mar- ket at $1.53 billion in 2015—making the CAGR for this period 20.9 percent. Katkar estimated that North America cur- rently has 40- to 50 percent of the market. he believes the North American marketshare will decline a bit in the next fve years, "but it Video analytics market poised for growth Projected growth in North American video analytics market based subscription services to leverage ana- lytics to extract information from videos and images is a key growth area in the market." Video analytics, in addition to safety and security uses, is being used more for busi- ness intelligence, Katkar noted. Video analyt- ics will be mostly used for security and life safety to 2020, he said. Within the report, "Applications of video analytics technology [were] broadly classifed into intrusion management, crowd manage- ment, situation indication, pattern recogni- tion and others," Shweta Girme, Market- sandmarkets research associate, told SSN in an email interview. "Threat to civil infrastructure and urban security" is one of the drivers for this market, Katkar said, especially with a "prevention- focused approach." The upfront cost of analytics solutions is a possible challenge for the market. "Video analytics systems, [whether] server-based or edge-based, are inherently costly," Katkar said. "Also, integration [and] upgrading of existing video surveillance solutions are cost- ly." Small-scale end users might avoid video analytics because of its price, he said. Katkar said that false alarm management in video analytics needs to improve, as "each false alert necessitates human assessment increasing additional stress on the operational and system management." he listed Bosch, Cisco, honeywell, NICE, Axis, IBM, Avigilon, Agent Video Intelligence, Intellivision and objectVideo as top vendors. ssN "Cloud-based subscription services to leverage analytics to extract information from videos and images is a key growth area in the market." —Dheeraj Katkar, Marketsandmarkets Learn more about Axis' quality assurance work at axis.com/quality Distributed by: Count on it. Elephant proof . Our cameras are much tougher than they look. That's because we don't just give them a few strikes during testing, as you might expect. Instead, we subject them to about 30 heavy strikes – directly on their weakest spots. Don't worry though, we keep them away from elephants. It's just one of the tough tests Axis cameras face, so you can be sure you'll always get the best image quality and high performance – no matter what's thrown at them. www.securitysystemsnews.com DECEMBER 2014 SECURITY SYSTEMS NEWS SECURITY SYSTEMS NEWS security stats 2 www.securitysystemsnews.com JaNUaRY 2016 security stAts