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patterns from data provided by access control systems, said Eric Green, senior products manager at Honeywell, also based in New Jersey. It is certainly reasonable to increase "real estate" efficien- cy by 20 percent, he said. Green said one company, after crunching data, "looks at every employee and asks a simple question [based on analytics]: 'Do you need a desk?'" Sometimes the answer is no, Green said, and oftentimes the answer is, "less than we thought [if] you're not in the office half the time." Beyond turning bad things, such as waste and redundancy into good things like efficiency and accountability, big data from access control can be a planning and anticipatory tool. "There are so many verti- cal markets [that can] create opportunities for recurring rev- enue," said Sieracki of Viscount. When a company goes through a compliance review from a fed- eral government agency, data from access control can pro- vide a "pre-emptive move" on items that m a y h a v e r e q u i r e d p o s t - r e v i e w a c t i o n steps, Sier- acki said. Instead of launching a n i n t e r- nal inves- tigation for non-compliance, he said, the data can be ready before the audit is done, along with an instant action step: "We are deactivating that card." "Access control is only as smart as the last time a person mined the information," Sier- acki said. At Lenel Systems Internation- al, said Ross McKay, director of product management, an access control dashboard system pro- vides information in a fraction of the time it would take at least one employee to access and ana- lyze reports with the same data. "When you are creating cus- tomer reports, it's time consum- ing," McKay said. "Running reports takes a long time to get to the point of 'aha.' With a dashboard system [as part of the access control and tied to the server], you might be sav- ing 30- to 90 days to get useful information. … You can process the information over a cup of coffee in the morning. It's far less manual, far more intuitive." For integrators, McKay said, "Rather than be an ambulance running to the bottom of a cliff … they are more of the good guy," providing routine moni- toring of systems, recurring revenue and less troubleshoot- ing. Added Eric Green, "Inte- g r a t o r s a r e on the front line with the c u s t o m e r . They are the f i r s t t o s e e o p p o r t u n i - ties [for new data sources] and ultimately the ones responsible for delivering the value these opportunities represent. S i m p l y p u t , G r e e n said, business i n t e l l i g e n c e provided by a c c e s s c o n - trol systems c a n b e l i k e h a v i n g a n administrative assistant who, on any given day, might be the most indispensable person on your staff. "If you've ever had a good administrative assistant who anticipates what you need, it's there before you ask for it, and it's glorious when that hap- pens," Green said. "This is having a system [pro- viding information] based on data that anticipates what you need." While many companies have been slow to use information that is a by-product of a basic security feature, industry insid- ers agree that the realities of the market and the demands of regulatory reporting will com- pel them to change. Eventually, said Sieracki, they will say something like this: "Hey, if this is relevant infor- mation, let me slice and dice it." SSN USER KNOWS BEST The central station saw a person, your customer saw a trusted employee. With video verifcation in the app, your customers can instantly view live video in real-time allowing them to quickly cancel or verify an alarm from anywhere. Just one of the dozens of powerful features you will fnd in the Virtual Keypad App. Learn more at DMP.com/video One more reason to choose DMP. 877-725-1114 l dmp.com ® Ross McKay "Access control is only as smart as the last time a person mined the information." —Scott Sieracki, Viscount Systems Continued from previous page SECurITy SySTEMS nEWS January 2016 www.securitysystemsnews.com Market trends 19