Security Systems News

APR 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

Issue link:

Contents of this Issue


Page 36 of 54

IDIS image is from 4K video footage and may be slightly distorted. 801 Hammond Street, Suite 200, Coppell, TX 75019, U.S.A. T 1 (469) 444 6538 F 1 (469) 464 4449 E IDIS America The IDIS 4K Total Solution provides a high performance mix of 4K technology, all designed, developed, and manufactured in-house. IDIS delivers sharper, more accurate surveillance for powerful image analysis. Cost Effective Stable and Secure Future Proof Untapping the potential for AI in the smart home they need. "My mother is not going to open a phone, find the app, retrieve the password and com- plete one or two other steps" in order to activate an AI smart home ser vice, Warren said. "That's a technology-enthusiast habit, and even they are get- ting sick of it. You can't make 80 percent market penetration unless you can bring value to my mom." "If this stuff works really well, it's invisible," said Jeff Bedell, chief strategy and innovations officer at, based in Vienna, Va. The company pro- vides cloud-based services for remote control, home automa- tion and monitoring. "Our goal is to transition from a world in which connected home tasks are being performed by you to one in which those tasks are performed for you in a way that is intuitive and effort- less," said Solur. "There is a lot of hype" sur- rounding AI, machine learning, data analytics and the smart home, Bedell said. C u s t o m e r w a n t s a n d n e e d s d o n o t a l w a y s comply with virtual blue- p r i n t s f o r smart homes. "There are a lot of provid- ers who cater to that 'cool use' factor," Bedell said. "We get it. Safeguards are not as sexy as the Jetsons." The security industry is cur- rently "dealing with this idea that we can have a crazy amount of control" over our home con- v e n i e n c e s , whether they are useful or n o t , B e d e l l said. S e c u - r i t y e x p e r t s h a v e a l w a y s k n o w n t h a t potential end users are not always ready for what is available to make t h e i r h o m e s m o re s e c u re . That dynamic often emerges from discomfort with what is new and unknown. Brad Rus- sell, a research analyst at Parks Associates, based in Addison, Texas, describes that discomfort as "friction"—and he suggests that it has been around longer than we realize. Parks Associ- ates is a market research com- pany specializing in emerging consumer technology. " N e w t e c h n o l o g y a l w a y s comes with friction," said Rus- sell. From his perspective, how- ever, the security industry has seen "a reduction in friction between technology and usage." The gap closes, he said, "If I can just call [my device] rather than use three or four buttons … now you've got the 'wow and delight' factor. It sounds cliché but it's true—fun, easy, conve- nient." Bells and whistles aside, the most pragmatic smart homes appear to be the ones that address two issues: aging in place and detection of anomalies Continued from page 29 "We may have underestimated the difficulty and overestimated the speed—although not the potential—of moving from the laboratory to the consumer … progress cannot be measured on a weekly basis." —Jeremy Warren, Vivint Jeff Bedell Brad Russell Continued on next page apr I l 2018 SECU r ITY SYSTEMS NEWS Residential s ystems 30

Articles in this issue

Links on this page

Archives of this issue

view archives of Security Systems News - APR 2018