Security Systems News

APR 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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ACCESS CONTROL INTRUSION VIDEO MANAGEMENT Ready for any challenge All needs, all sectors, all sizes, all in. Vanderbilt Industries @VanderbiltInd vanderbiltindustries.com See the new ACT365 cloud-based access control and video solution, during ISC West Booth #5083 Amazon agrees to purchase video doorbell maker Ring By SSN Staff SEATTLE—Amazon has agreed to buy video doorbell maker Ring, the companies announced in March, a move that makes sense for both Amazon and Ring on many levels. The deal, which Reuters was reporting at more than $1 billion, is Ama- zon's second acquisition in the security space in just the last few months, as the company purchased security camera pro- vider Blink for $90 million in December. " R i n g 's h o m e s e c u r i t y products and ser vices have delighted customers since day one," Amazon and Ring said in a joint statement. "We're excited to work with this talented team and help them in their mission to keep homes safe and secure." Amazon is expected to con- tinue—and build on—the Ring brand, as it has with some of its other past acquisitions of Zap- pos, Twitch and Audible. And with the recent launch of its new service Amazon Key, as well as its new Cloud Cam, Amazon really has wedged its foot in the door of not only home delivery but also home security. "Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world," the company said. "We'll be able to achieve even more by partnering with an inventive, customer-centric c o m p a n y l i k e A m a z o n . We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods." Ring's security devices, which have expanded to more than just the doorbell camera, should benefit greatly from this acqui- sition, not only by the exposure from and support of such a large company, but also in support of Amazon Key, a smart lock and camera system that lets delivery personnel put packages inside a home to avoid theft or, in the case of fresh food, spoiling. " A s A m a z o n m o v e s m o re aggressively into the grocery delivery space ... we believe smart security devices will be an important factor in driving user adoption," Baird Equity Research analyst Colin Sebas- tian said in the Reuters press release. Prior to this deal, Amazon's A l e x a F u n d , w h i c h o f f e r s venture capital to companies working on voice technology, invested in the Santa Monica, Calif.-based Ring. Currently, Ring devices can integrate with A m a z o n 's v o i c e - c o n t r o l l e d assistant Alexa. Interestingly, Ring CEO and chief inventor James Siminoff b ro u g h t t h e p ro d u c t , t h e n called Doorbot, onto the show Shark Tank in 2013, failing to make a deal. In November, Siminoff gave an update on the show, saying that Ring is valued at more than $1 billion and employs more than 1,300 people. SSN The deal, estimated at more than $1 billion, is the company's second acquisition in the security space recently "As Amazon moves more aggressively into the grocery delivery space ... we believe smart security devices will be an important factor in driving user adoption." —Colin Sebastian, Baird Equity r esearch www.securitysystemsnews.com apr I l 2018 SECU r ITY SYSTEMS NEWS Residential s ystems 28

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