Security Systems News

MAR 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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Page 14 of 36 Ma RC h 2018 SECURITY SYSTEMS NEWS news 10 Future. "We've got a great mix of [sessions on] sales and market- ing, installation, ... residential and commercial topics," Jillian Bateman, VP of marketing and communications for ESA, told Security Systems News. Bateman said that planning for ESX begins just after the previ- ous year's conference. "Each year, about a month after the show, we gather with a group of profes- sionals in the industry and we talk about: 'what information did you wish you had this year?' 'What are the trends that are really By Spencer Ives NASHVILLE, Tenn.—ESX recent- ly announced its lineup of edu- cational sessions for the 2018 conference, to be held here June 19-22, including sessions on the latest smart home devices and the most disruptive technologies for the commercial market. The sessions for ESX 2018 fall into four educational tracks: Grow Your Business, Maximize Your Monitoring Center, Run Your Company, and Rethink the affecting your business?' 'Where are the opportunities?'" Attendees have desired more education on running their com- panies, Bateman said. "You're going to see a lot of sessions in that specific track. … They're really going to be talking about the day-in, day-out, 'what are we doing that works?' and how they can go back and actually imple- ment best practices in their com- panies." When asked about education on interesting technologies, Bate- man highlighted two sessions, "A View From The Porch - How To Drive Profit With Doorbells, Cameras, And Door Locks," "Top 5 Disruptive Technologies Impacting the Commercial Mar- ket" and "Top 5 Disruptive Go- To-Market Strategies Affecting the Residential Market." Bateman continued, "Cyber- security is going to be another [technology] that we talk about." The "Maximize your Monitoring Center" educational track will feature a session titled "Hacked! Important Steps to Protect your Company (And Yourself) After a Cyberattack." ESX introduced a new presen- tation setup, called CounterPoint Forums, that encourage more dia- logue from attendees. Topics for ESX 2017's CounterPoint Forums included DIY security, cable ser- vice companies and whether an owner should sell a company. The topics of this year's three CounterPoint Forums will be announced closer to the show, Bateman said. "We want to make sure that the topics that we sug- gest for 2018 are things that are very relevant when we get to the show in June." A lower price point—$199— helped to bring more people to the conference in 2017, and ESX is extending that pricing again for a limited time. As a result of the pricing, company owners and operators brought more people to the show last year, Bateman said. "We're seeing more instal- lation managers, sales managers, marketing managers come to the show." Bateman continued, "We want to be able to offer that [pricing] as a team building opportunity for companies in the space. Competi- tion has never been more fierce in our industry, and we want to be able to make ESX a spot where people can energize their time, inspire their team, educate their team to be better in the year to come." ESX 2017 was also held in Nashville. "We loved going to Nashville and we're excited to be offering the show again there in 2018," said Bateman. SSN ESX announces educational program for 2018 Show to build off of successful elements from 2017 show Run the 5K or walk the 2K to raise money for children in need in the USA. Create a team with your colleagues and join in the fun together. The Security 5/2K offers two different team awards. Don't get outdone by the competition! The Exhibitor Award: Awarded to the Exhibitor that raises the most funds (registration fees are not included in this total). Fastest Team Award: Awarded to the team with the best combined times from their fi ve fastest runners. Register your team online today: ORGANIZING SPONSORS: EVENT SPONSORS: BENEFITING: T-SHIRT SPONSOR: RACE BAG SPONSOR: EQUIPMENT SPONSOR: TIMING SPONSOR: RACE BIB SPONSOR: MEDAL SPONSOR: RACE BANNER SPONSOR: TRANSPORTATION SPONSOR: PHOTO FRAME SPONSOR: Get your team involved at ISC West for a good cause! RUN SAVE OR AND HELP LIVES WALK April 12, 2018 • ISC West • Las Vegas

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