Security Systems News

FEB 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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Page 48 of 82

10 ESX 2018 | JUNE 19-22, NASHVILLE, TN | REGISTER AT ESXWEB.COM | #ESXEXPO #PASSIONATESECURITY 5 COMMERCIAL VERTICALS YOU SHOULD BE TAKING ADVANTAGE OF Focusing in on niche markets can be rewarding if approached correctly. A vertical market approach can be an effective growth strategy, and allows a dealer or integrator to gain a deeper experience as an expert that leads to a more permanent competitive advantage, including higher revenues and profit margins. We'll explore some unique opportunities in the commercial market place that you should consider entering or expanding your presence. Hearing from companies that have been there and done it, you will uncover: • Commercial security verticals you should explore entering now • Why you need to create a sales and operations plan that increases your odds for success • What team skills and education will be needed to properly deliver a great customer experience in that vertical 4 PITFALLS OF LAUNCHING A NEW PRODUCT — AND HOW TO AVOID THEM! Launching a "revolutionary" product or service can be insanely exciting and terrifying at the same time. Without a thoughtful product launch road map, your chances of success dwindle greatly. If you and your company can spot the organizational pitfalls that can compromise a product launch, you'll be well on your way to an insanely successful endeavor. Before you experience a failure to launch, you'll want to attend this eye-opening session and learn: • Why innovation without a clear purpose does not deliver value to the end user • How picking the wrong products and services can sink a launch • How to properly evaluate and choose products and services for your customer base • Why marketing matters before the launch • Failure to set performance goals and track results is not an option 3 GREAT WAYS TO BUILD RMR WITH VIDEO MONITORING Every day it seems that a newfangled, self-installed IP camera is being introduced to consumers and business owners. How can security professionals benefit from the growing adoption of cameras? Progressive dealers are capturing more RMR with video alarm verification, virtual guard tours, or cloud-based and fog-based storage services. Set yourself apart from your competitors by introducing real-world video applications that your customers want, and grow RMR too. This session will uncover: • The latest technologies and applications for video monitoring in homes and businesses • What is driving end user adoption and engagement of the IP-based camera solution • Why video monitoring matters to end users, monitoring stations and law enforcement • Suggested packaging and RMR strategies for services offered SEMINAR DESCRIPTIONS GROW YOUR BUSINESS REBATES, BUY BACKS, AND OTHER INCENTIVES: ENERGIZING YOUR CUSTOMERS Most companies tend to focus on new customer growth or market share, rather than their existing customer base. It's far simpler and less expensive to sell products and services to existing customers, updating their existing products, adding RMR services or introducing new technology. In addition, customers are one of the best sources of referrals, contributing to your organization's growth and profitability. Having a balanced approach, growing the customer base and tapping existing customers is a great way to ensure greater customer retention and lower customer acquisition costs. In this session, you'll learn: • The reasons you need to introduce new products and services before your competition • How your whole organization contributes to energizing your customers • Cool ideas that help to refresh older systems • Great referral programs that work • How to keep your customers informed, up- to-date, and wanting more

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