Security Systems News

JAN 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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Page 11 of 38 Early bird rate expires Jan. 31! View the full program and register online: Day 2 Keynote Session: Understanding Cyber Risk, Building Resiliency In his keynote, Hart Brown will share his wealth of knowledge to help attendees understand financial risk and what that means from a cybersecurity and insurance perspective. As an ethical hacker, Brown will also provide some eye-opening and hands-on demonstrations and education on cyber attacks and breaches and how to avoid being the next target. Beach Marriott, FL 26-27, 2018 Speaker: Hart Brown EVP, COO Firestorm Solutions, LLC Industry veterans form new marketing company consulting and design and create long-term partner- ships. What is your view on the industry moving forward?you can mention? The security industry continues to evolve in many areas including the continu- ously changing technolo- gies, the industry's major players, standards, cyber- security, how products and systems go to market and where the technologies are rooted. These variables require consultants to stay ahead of the curve and to be predictive rather than reac- tive. This provides the cli- ents with a forward-thinking partner that utilizes the best of breed technologies with emerging technology inte- gration. We also value our partnerships with discipline specific consultants that join our teams to provide our cli- ents a complete and unified design. We, as consultants, need to be the experts in both the security and life safety arena as well as the physical build- ing entrance and operational aspects to ensure our clients that we are providing truly integrated solutions to meet their needs now and in the future. —Paul Ragusa Specifically Speaking features Q-and-A with a different security consultant every month. Consul- tants are provided to Security Sys- tems News by SecuritySpecifiers. marketing communication ser- vices, so, everything from digital media and video production and even print advertising," Got- tlieb said. He highlighted video production as a specialty of the company, an item that "is becom- ing prevalent and … a must-have, especially in social media." In the future, Make Nice Media have those conversations as to what services they need and to show them who we are and what we do," David Gottlieb, Make Nice Media's managing director told Security Systems News. The response from dealers was "very positive" at the conference, he added. "We offer the full spectrum of By Spencer Ives STONY BROOK, N.Y.—Make N i c e M e d i a i s a re c e n t l y founded marketing company that announced its launch at Honeywell CONNECT 2017, held in San Diego in early November. "We had a great opportunity at CONNECT. We found it ter- rific for us to meet the dealers, S P eakin G Continued from page 6 Gottlieb. Gottlieb noted that both he and the company's creative director, Tony Martin, had long careers in the security industry. Gottlieb had previously spent 34 years with Honeywell and Martin worked with Honeywell for more than 10 years. "We decided to com- bine forces and create Make Nice Media. We … have had a long history, and lots of experience in the security industry; we know a lot of potential customers. So, we thought it would be a good opportunity," he said. "Knowing the space, know- ing the customers and what their needs are, gives us an opportunity to come in with an … inherent understanding of the business," said Gottlieb. While Make Nice Media will have clients outside of security, the company's client base could be about 70 to 80 percent security, Gottlieb estimated. SSN will be "creating packages based on what we know about what security dealers and integrators need" to make services accessible, affordable and practical. These packages can also be customized for individual dealers as well. "Marketing with a personal touch—that is something that we believe in and that we do," said SECURITY SYSTEMS NEWS Ja NU a RY 2018 NEWS 7

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