Security Systems News

DEC 2017

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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Page 9 of 36

By SSN Staff NASHVILLE, Tenn.—In mid-Octo- ber, ESX opened registration for ESX 2018, to be held in here June 19-22, 2018. "To open the event to even more industry professionals, ESX is launching registration with budgeting season in mind," the announcement read. "It takes people to drive profits," ESX chairman George De Marco said in a prepared statement. "At a time when market competition has never been fiercer, it's important to invest in your people—to fuel their development. Launching registra- tion early allows business owners and management to plan for ESX, while in budgeting mode. I urge you to think hard about profes- sional development programming for you and your team—I'm confi- dent there's no other event that can deliver the same impact to your business." Additionally, ESX is currently offering its full-access Premium Pass at $199. The event will fea- ture new technologies, perspectives ideas and best practices relevant to electronic security and life safety companies. According to the announce- ment, "Educational programming will address such topics as: building sales teams, increasing leads, driv- ing profits with doorbells, cameras and door locks, tracking top KPI's, customer care programs, creation cost analyses, organic vs. acquisi- tion growth, disruptive technolo- gies, cyberattacks, attracting and retaining operators, and more." SSN ipDatatel and Resoluঞon Products have merged to form one great company. Learn more @ LEARN MORE @ IPDATATEL.COM/HELIX The Helix wireless security and automaঞon system see everything that is going on in the home but is virtually unseen. • No more unsightly panels on the wall • Place Helix discreetly anywhere in the home • Give your customers instant control Simple Installaঞon Smart Controls Flexible Configuraঞon SMART. SECURE. SIMPLE. ESX opens 2018 registration Poll Continued from page 3 professionals to help," said another respondent. Thirty-seven percent of respondents said that this news won't benefit the industry, that more market value is lost. "This will con- tinue to deflate the residen- tial and small commercial markets even more than the damage caused by the free or $99 systems sold by the nationwide vendors. The greatest impact will be felt by the existing manufactur- ers to innovate their prod- ucts into the IoT by spend- ing more on R&D or shift focus to large commercial or industrial applications," one response read. Ten percent of those fill- ing out the poll reported having another opinion on the potential impact of these new market players. There could be a couple of negative results from more DIY-installed security systems, according to one respondent. "There will be too many customers that lack the technical back- ground to properly install the equipment. That will lead to two outcomes 1) a false sense of security when the customers think the sys- tem is operating correctly or 2) a loss of trust in the industry due to bad experi- ences." T h e p o t e n t i a l f o r increased false alarms from DIY systems will increase penalties for the industry, wrote another reader. "I believe the ultimate out- come will be non-response from law enforcement and security systems will lose their deterrent effect and consumer confidence," they said. "The value of full service companies, that require maintaining a qualified and expensive sales force, instal- lation techs and product and service support is being eroded by these compa- nies," said one respondent. "Expect monthly monitor- ing rates to fall, and con- sumers will play each of these offers against each other to get the best deal." Another reader said, "I think the DIY market will frustrate consumers as they will expect something that will not meet their expecta- tions. … The benefit to the industry is that professional services will be needed to fix this mess!" SSN SECURITY SYSTEMS NEWS D ECEM b ER 2017 NEWS 5

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