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february 2014 online Continued from page 26 "The Yellow Pages are dead, everyone knows that," he said, "and having a presence on [the Web] that's positive and representative of what you actually offer is critically important, [because] when people are blindly choosing [a security company], they're just going to choose the one with the most stars." Customers review companies and give them star ratings on sites such as Yelp, Brown said. "Yelp has become incredibly popular as a review site for all different things, really starting with restaurants, but now you'll see security companies on there," he said. He said at a minimum, security companies should focus on three top sites where consumers are most likely to go to fnd information about companies and post reviews. "I would say going to these three places … Yahoo Local, Google Maps (which is affiliated with Google Places) and Residential systems www.securitysystemsnews.com Yelp, just to find out what is currently being said, if anything, about your company and what you need to do," he said. Brown said security companies should set up a profle on these sites, in order to respond to what is being said about them and also generate positive news about themselves. Companies should be aware if someone posts a negative review about them and do what they can to fx it, he said. "[A review saying,] 'Watch out! The business is run by a crook,' … can really be damaging to your brand and if you let it linger there this is a one-sided conversation," Brown said. He said that replying to a negative review is also a good opportunity for a company to state its customer service policies, such as that it always responds to service calls within a set time period. And Brown stressed that a company's response shouldn't include degrading comments. He said that "you always want to be seen as foating above the fray." SSn ADT likes CES By Tess Nacelewicz 29 For more detailed versions of stories in this section, go to: n WWW.SeCurITySySTeMSNeWS.CoM attendees, according to the ConLAS VEGAS—The annual Con- sumer Electronics Association. sumer Electronics Show didn't Wells said, "We had been to the used to loom so large on ADT's show before just as individuals, radar. But 2014 marks the sec- checking the show out but in terms ond year in a row the security of a corporate presence, this is only giant has had a booth at CES our second year for ADT." ADT split and the company now views it from Tyco International in the fall of an event not to be missed, according to Tony Wells, ADT SVP and chief marketing offcer. "It has become a very important show for us," Wells told Security Systems News. He said the 2014 International CES, held here Jan. 7 through Jan. 10, was an opportunity for ADT to not only ADT said its booth at the 2014 Consumer make announcements about Electronics Show drew many visitors. new partnerships, such as one with Ford Motor Co. and addi- 2012 and became an independent tions to ADT Pulse in 2014, which company. include a new voice app, but also He said ADT fnds the show "useto check out the latest technology ful on a number of fronts." and trends, meet with new potenAt a show where so much new tial partners and showcase itself to cutting-edge technology is being booth visitors and the media. touted, Wells said the event "helps CES this year was the largest communicate one of our core valin show history, with more than ues, which is the idea of innova3,200 exhibitors and 150,000 tion." ADT used the show to make announcements, such as that it is partnering with Ford Motor Company in 2014 to enable drivers to do such things as open garage doors or control their thermostats from a car. ADT also announced it has added enhancements to ADT Pulse—such as remote garage door control. Those announcements were very timely because Wells said that one "big break-out trend at the show was the connected automobile." He said, "All the automobile guys are there now, and we announced our partnership with Ford Motor Co. to bring out ADT Pulse into the Ford SYNC platform. That will allow our ADT customers to communicate hands-free voice controls to arm and disarm and make commands to the system." The company also announced its new partnership with Internet security provider McAfee. That means ADT will be able to offer customers a plan to protect not only their homes, but their digital devices and data. 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