Security Systems News

AUG 2019

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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an NEWS By Paul Ragusa YARMOUTH — Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a secu- rity system in the next 12 months planning to buy a system that is self- installed, according to new research from Parks Associates. With this month's News Poll, we focus on DIY's impact on security overall. As one respondent said, "Self install is so easy, the services are vast and the pricing is cheap. Of course it will have an impact." Looking at how many offer, or plan on offering a DIY security sys- tem, responses were mixed, with 39 percent saying they have "no plans to offer it," 34 percent saying they "are considering" offering it and another 27 percent saying "they already offer that option." "We used to install 30 a month," said Mike Crouse, Total Security Inc. "Now we install 15 a month." Security industry weighs in on role of DIY Another respondent said: "The DIY market is not part of our offer- ings. We concentrate on people who want a more robust, professionally installed system that is properly maintained and functional." When asked if DIY raises aware- ness, or brings new customers to traditional dealers, almost half, or 45 percent, said, "Yes we get cus- tomers who say, 'Do it for me,' with 30 percent saying, "not sure," and the remaining 25 percent saying, "no, we do not see this happening." "DIY advertising is raising the awareness of the technology advances in our industry," noted one respondent. "Before the launch of the 2gig, our industry technology was static for nearly 30 years. The 2gig was the iPhone of our industry." DIY is introducing new custom- ers to the security industry, "but many times leaving a bad taste in their mouths," said one respondent. "Look at SimpliSafe's Facebook page reviews." Respondents agreed most on the threat that DIY with self-monitoring poses to professional monitoring, with 59 percent saying, "Yes, the lower pricing options are disrupt- ing the market," and 23 percent disagreeing, saying, "no, it is rais- Do you offer or plan on offering a DIY security system? Does DIY bring new customers to traditional dealers? Is DIY with self- monitoring a threat to pro monitoring? News Poll based on answers provided by respondents in June and July. To see how to expand your possibilities for traffic improvement, visit axis.com/traffic A smarter way to keep traffic moving Envision a smoother flow on your roadways, with less conge Envision a smoother flow on your roadways, with less conge stion, gridlock and en vironmental impact. We understand the challenges of making this a realit impact. We understand the challenges of making this a realit y , but with intelligent video y , but with intelligent video y an alytics integratin alytics integratin g with high quality Ax is network cameras, you stay in control an d keep t raffic moving. Integrated applications inclu de automatic inciden t de de tection, ve tection, ve h icle counting, data collection and first responder event notifi cation. Focus on a smarter road . ing awareness." The remaining 18 percent saying, "only time will tell." "Customers see the cost of dealer installation as being too high," said one respondent. "We are also seeing pressure on monitoring rates from those offered by DIY dealers." Another added: "DIY as present- ed by large players with big advertis- ing budgets are re-setting consumer price expectations for monthly cost. There will be downward price pres- sure on dealers and monitoring and cell transport service providers. No contract offers are now common and expected." SSN SECURITY SYSTEMS NEWS a U g UST 2019 www.securitysystemsnews.com NEWS 3

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