Security Systems News

FEB 2019

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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NEWS By Paul Ragusa YARMOUTH, Maine—As we reflect on 2018, this month's news poll gauges the overall state of the industry. The majority of News Poll respondents are bullish on 2019 with 85 percent saying that they see continued growth. In total, 72 percent said they expect "contin- ued strong growth," while 14 per- cent said, "yes, but not as strong as 2018," and another 14 percent said they do not expect to see the same growth in 2019. While many see strong growth for the industry, several respon- dents mentioned a mix of both new opportunities and challenges. "We are forecasting modest rev- enue growth for 2019. About the same growth trajectory as 2018, and down from past 5 year growth aver- age," Vince Raia, president, EMC Security, wrote in. "The industry is experiencing new competitive players and offers entering at a SSN News Poll gauges overall state of the industry faster pace than available market is expanding. In the short term, this will mean more competition for available customers, and will result in slower growth for many that are not willing to invest additional mar- keting expense and accept increased customer acquisition cost." He continued, "Buyers, armed with the Internet, are in a posi- tion to quickly compare these ever-increasing offers and use this knowledge to extract better deals and pricing from companies. Due to the speed and complexity of all of these new offers, there is an opportunity to help the customer sort through these offers, and posi- tion their company, with a clear and concise message to win business." Another respondent said, "2019 will be an interesting year for the industry as we expect to see some economic correction from the previ- ous years as well as continued pres- sure on residential security from industry disruptors." Omar Taveras, COO, Fluent Home, noted, "The main challenge is taking advantage of all the aware- ness around smart home, security, and DIY to obtain new customers Is your company expecting similar growth in 2019? Are you looking to hire in 2019? What is your biggest challenge in 2019? News Poll based on answers provided by respondents in December and January. Due to rounding, figures may not add up to 100 percent. To know or not to know ? Introducing AXIS Guardian – a cloud-based surveillance service platform, tailored to the needs of security and alarm monitoring companies. AXIS Guardian is a two-in-one security offering – a fully integrated alarm and surveillance service. The added security it brings is something your customers will certainly value. They will know that AXIS Guardian protects their premises and facilities at all hours – not when guard personnel happen to come by. They can even access the AXIS Guardian network themselves at any time and see directly what, if anything, is happening on site. More peace of mind. A rather good thing to know, wouldn't you agree? Learn more at outside of the traditional customer base while not losing customers to the new entrants." Another respondent sees DIY as more of a disrupter, noting, "With the advent of DIY systems I see the industry faltering due to the reli- ability of the infrastructure of the Internet. The misrepresentation of these DIY systems actually is a disservice to the public at large." poll see page 9 SECURITY SYSTEMS NEWS f E b RU a RY 2019 NEWS 3

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