Security Systems News

NOV 2018

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Head briefs Owen Security Solutions makes three purchases By Spencer Ives TULSA, Okla.—Alert 360 is the new name for Central Security Group and Guardian Security Systems, a move that Richard Ginsburg, company CEO, said better represents what the com- pany has to offer. "We've been operating under two different brands for the past 10 years," Ginsburg told Security Systems News. "We operated as Guardian Security in Oklahoma, and then we operated as Central Security Group outside of Okla- homa. It was really confusing to customers. Most importantly, those prior two brands we oper- ated under … really positioned us more as a security-only [busi- ness], like a burglar alarm com- pany. That's really far from what the company has evolved into today." He continued, "We were find- ing that many of our custom- ers, existing and new, just didn't know that we've really made a pretty dra- matic trans- f o r m a t i o n over the past three or four years." Alert 360 is the brand n a m e f o r some of the c o m p a n y 's smart home offerings, IoT devices and video cameras, he noted. "About half our customer base is already using those. So, it was a pretty natural progression," Ginsburg said. "We ultimately knew we'd rebrand the company Alert 360, we just didn't want to do it like others, where you wake up one morning and the company has a new name. This has been in front of our customers for … years, so it's not a shock to them." T h e n e w brand better conveys the variety of Alert 360's offerings to its dealers and custom- ers, according Ginsburg. "We really emphasize that we sell 360 degree offerings, whether that's a security system, or home automation system, or a business system," he said. The company started its rebranding efforts about three years ago and finished in mid- September. The rebrand included new sig- nage on buildings, vehicles and the company's website, refresh- ing marketing materials and cus- tomer messaging, among many other items, Ginsburg noted. "Items from as simple as an on hold message, to as involved as an entire new website," he said. Alert 360 has about 200 deal- ers. "They love [the rebrand]; I think it's reinvigorated them as well as all of our internal folks," said Ginsburg. Selling more advanced features is critical, Ginsburg said, and the Central Security Group rebrands to Alert 360 My Alarm Center expands executive and leadership teams NEWTOWN SQUARE, Pa.—My Alarm Center has expanded its executive lead- ership team to support recent company growth and future initiatives. Frank Iovino, formerly SVP of national sales, has been promoted to chief revenue officer and Carole Dalton, formerly SVP of human resources, is now chief human resource officer. Both will continue to report to company president and CEO Amy Kothari. "2018 was a significant growth year for My Alarm Center and these execu- tive appointments will best position us to achieve our performance goals for 2019 and beyond, including continued organ- ic growth in our five key markets and growth through our flagship dealer and acquisition programs," Kothari said in the announcement. "Frank and Carole have each made significant contributions to MAC. Their leadership and vision will con- tinue to help us capitalize on new mar- ketplace opportunities, as well as attract, retain and develop top talent throughout the organization. Customer experience will continue to guide us every day as our top priority, paired with an emphasis on employee experience across the organi- zation." Iovino, who joined MAC in 2014, has provided "outstanding vision and leader- ship" to the organic sales organization, the company said in the press release. Dalton, who joined MAC less than a year ago, has demonstrated "tremen- dous leadership in critical areas of Human Resources during this time," the compa- ny said. As the chief revenue officer, Iovino will lead the senior revenue team anchored by Mike Shirley, former regional vice pres- ident of MAC's Hawk Security branch in Texas, who has been promoted to vice president of national sales, and Robert Bado, who was recently hired as the regional vice president of MAC's Los Angeles branch, ACS Security. MAC also announced that Camille Vallinino, market- ing director, will now join the MAC sales organization and will also report to Iovino. Travelers selling security equipment via Amazon NEW YORK—Travelers Insurance Company announced that it will be sell- ing discounted security equipment to its customers through an Amazon storefront. The security kits include a number of dif- ferent devices, from cameras and motion detectors to water sensors and Echo Dots. The program is currently available to home insurance customers in California, Colorado, Missouri and Wisconsin, with more states to be added later this year. Plus, all home insurance customers can get a free Echo Dot. And those who buy the kits also get discounts on their home insurance policies. By Spencer Ives CALHOUN, Ga.—Owen Securi- ty Solutions, a security company based here, recently announced three purchases in Georgia: Ellis Construction, Williams Alarm and accounts from Robinson Door & Security. "The companies by themselves are not huge acquisitions, but the group impact is some- thing that has been very helpful for us," company president Jus- tin Owen told Security Systems News. Collectively, these acquisitions add about 500 accounts to Owen Security, bringing the company's total account base close to 7,500. The Williams acquisition closed in June, the Robinson Door deal was finalized in August and the Ellis purchase was completed around Septem- ber, according to Owen. Owen Security acquired moni- tored accounts from Robinson Door, based in Dalton, Ga.; the company will still remain in other businesses under its exist- ing ownership. The two com- panies will refer each other and work together on commercial projects, while "being able to stay focused on what it is that each of us do best," Owen said. Robinson Door's customers were mostly large commercial and industrial manufacturing. "They stop at the doors and locks, and we continue with the access control and security. It really blends and meshes well," said Owen. The other two companies— Ellis and Williams—are both based around Rome, Ga. These purchases help to build out the geography, following Owen Secu- rity's 2017 acquisition of ACS Security-Rome. "We're pretty excited about furthering that density," Owen said. "The Ellis acquisi- tion has been exciting because we've hired Duane Ellis, who is the former owner," he said. "He was also in the motor- ized vehicle gate business. We view that as further alignment with our security access control; we're going to be able to provide security all the way out to the gate." The company has now formed a new gate division, Owen said, which Ellis was brought on to launch. "I think that's going to help us be a more diverse, well- rounded security company," said Owen. Williams Alarm's accounts were mostly residential with some small business. Owen Security operates four locations in Georgia: Cal- houn, Cartersville, Rome and Dalton. SSN By SSN Staff BOCA RATON, Fla.—ADT announced a new strategic initiative with Amazon where it will support integration of Amazon's new Alexa Guard feature with the ADT Pulse security system. Starting later this year, this partnership helps ADT customers enhance their home's security capabilities by detecting specific sounds via the customer's Echo device when they're away from home, ADT said. Once available, ADT professional installation and monitoring solutions will be offered to customers through the Alexa Guard website and Amazon mobile app. "In 2018, ADT set out to redefine security with inno- vative products and services, such as ADT Go and Digital Security. The integration of Amazon's Alexa Guard with ADT's Pulse security system and professional installation and security monitoring ser- vices is an exciting next step on our innovation roadmap and our successful collabo- ration with Amazon," Jim DeVries, current president and incoming CEO of ADT, said in the announcement. He continued, "Amazon's vision to simplify the smart home experience through voice-enabled action matches perfectly with ADT's passion for security and customer ser- vice, making us natural col- laborators to ensure our cus- tomer's smart home is a safe home. Today's announcement will extend our footprint in the security and automation space, open new eCommerce sales and marketing channels for our products and services, and further expand our lead- ership in the category. We look forward to continuing to work alongside Amazon to provide innovative secu- rity solutions to our custom- ers and broader audiences." ADT worked closely with Amazon to seamlessly inte- grate Alexa Guard with ADT's Pulse security system and professional monitoring. When a customer enables Alexa Guard on their Amazon Echo device and says "Alexa, I'm leaving," Alexa will notify the customer if she detects the sound of smoke alarms, carbon monoxide alarms or breaking glass while the cus- tomer is away. These notifications, called Smart Alerts, are delivered to a customer's smartphone to let them know which sound was detected, and provide an audio clip of that event. SSN ADT and Amazon join forces with initiative "We were finding that many of our customers, existing and new, just didn't know that we've really made a pretty dramatic transformation over the past three to four years." —R. Ginsburg, Alert 360 CSG see page 22 Justin Owen www.securitysystemsnews.com novembe R 2018 S e CURITY SYST em S ne WS Residential s ystems 20 residential s ystems

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