Security Systems News

SEP 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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S e CU r I t Y SYS tem S N e WS September 2018 suppliers 25 Delray Beach, FL February 25-26, 2019 Save the date! S&G opens direct to consumer site By Spencer Ives NICHOLASVILLE, Ky.—Sargent and Greenleaf, a division of STANLEY Security that makes mechanical and electronic locks, on Aug. 13 launched S&G Lock Shop, its first direct to consumer e-commerce site. "We've been looking at new ways to grow our business and, given our current portfolio, we obviously sell direct to OEMs or the traditional B2B model," Kelly Edney, marketing manager for Sargent and Greenleaf, told Security Systems News. "It's really about expanding our reach as a manufacturer and increasing our brand awareness with this new target market," she said. "This e-commerce platform is just focused on residential or small business products, and really targeting those DIY end users—so, not someone we are reaching today," Edney said. Sargent and Greenleaf is con- tinuing to support its distribu- tion partners, in part through the company's corporate site and the S&G Lock Shop site occupying different web sites, Edney noted. cians in their area through the company's site. The new site is also well- suited for S&G's new AxisBlu lock which will be coming out soon. "It's a new gun safe lock, and we felt like all of our gun safe locks, or products that are geared toward … more of a residential space, that we had an opportunity to really target end users with these products," Edney said. S&G Lock Shop is current- ly aimed at customers in the Americas. "We are focused pre- dominantly in North America and South America right now," Edney said. "As we continue to understand this platform, our expectation is that we will grow into other regions globally." The company has been work- ing on the set up for S&G Lock Shop since late 2017, Edney noted. SSN "On each product page of the current corporate site, there will be an option for someone to easily find a distributor," she said. "The first option is for them to find a distributor, and if they choose not to go that route, then they can buy direct from us." S&G also tries to direct end users to safe and vault techni- Users within a company can have different capabilities with fireNspec; the company owner can have more infor- mation available to them while a technician only sees the jobs relevant to them, Seek pointed out. FireNspec provides analysis to a com- pany related to inspections performed, organized by the technician or by the week. Feedback received from fireNspec users influenced PnewSoft to create the template feature, according to Seek. PnewSoft's first steps will be to showcase the application at alarm association meetings and conferences, as well as an email campaign, Popkowski said. "What we are doing is we are going out there where the users actually are," Seek said. "The interest once we are at a conference is extremely high." PnewSoft currently has four employees and is working on other applications. SSN per site. Arcules is looking for more integration partners, Pettersson mentioned, such as devices that provide a less intrusive way of detecting individuals with guns. "We have very smart data scientist teams and data manag- ers and engineers, but we really need the partnerships as well." Arcules, a Canon Group company, launched in August 2017 with a "handful of for- mer Milestone employees," Pettersson said, and is now approaching 70 total employ- ees. SSN Continued from page 24 Arcule S Continued from page 24 App

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