Security Systems News

AUG 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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By Paul Ragusa and Spencer Ives NASHVILLE, Tenn.—ESX 2018, held here June 19-22, featured a range of sessions and main stage speakers, tackling innovating marketing, the factors that make up a great team, and the changes that could be made to improve school safety. Below is a wrap-up from Security Systems News' editor Paul Ragusa and managing editor Spencer Ives who both attended the event. Paul's Wrap-Up Wednesday, June 20 At the OpenXchange breakfast on Wednesday, ESX chairman George De Marco led a diverse panel that included Michael Sim- mons, CEO, Driveway, Mike Souc- ie, senior product marketing man- ager, Google, and Jeremy Warren, chief technology officer, Vivint Smart Home. The group looked at how disruptive technologies are changing the security landscape. The panel also looked at how the world we live in is becoming more connected and more auto- mated, from our home to our car to our place of work. The group discussed the relevance of inte- gration services, how to adopt IoT offerings and how to provide more value to customers by tak- ing the complexity out of making a wide variety of devices work together for a truly intelligent home. They also tackled topics such as data privacy and the role of the integrator and dealer in an ever-increasing DIY industry. Looking at the future of the smart home, Warren said it is "not about the devices, but about the platform that ties it all together." As the home becomes more of a "thoughtful home," Warren asked, "What services will homeowners be willing to pay for in the future?" Soucie added, "Devices should fade into the background," not- ing that there are opportunities to "monetize solution bundles." The group also got into a good discussion on privacy. With the increase in video and data being produced today, homeowners are becoming more comfortable "trad- ing privacy for convenience," De Marco pointed out. De Marco also moderated the counterpoint session of the day, "How will MAGA affect You and the Industry?" featuring Rob- ert Few, managing partner, The Connection Xchange and Kirk MacDowell, president, MacGuard Security Advisors Inc., who looked at how MAGA—MSO's, Apple, Google and Amazon—is impact- ing and reshaping the security industry and challenging security dealers today. Both panelists agreed that MAGA is good for the industry, as they are raising greater awareness for a residential market that has Security in your life. Not on the wall. Today there are more ways for you to experience automation and smart security in your home or small business than ever before. Technologies that enhance your way of life by giving you the ability to change the atmosphere in your home with the touch of a button or simply by walking into a room. Sensors that alert you of intruders to water leaks and cameras that capture everything as it happens. At Alula we believe that smart security and automation go hand in hand. You deserve one seamless experience! An experience that is protected from hackers and supported by the best people in the industry. Your neighborhood Security & Automation Professional. Whether you're installing yourself or having it done by a pro, you'll experience the Alula difference. 1-888-88-ALULA The Alula Difference. Your Experience. Secured by Alula. The Alula Difference Fast and secure. Solutions with your experience in mind. A Simplified Dealer Experience Simplified solutions from installation to customer support. Cloud Video For your eyes only. Keep your eyes on what's important. Automation & Smart Security The control you expect. The security you deserve. been stuck around the 20 percent penetration rate for as long as any- one can remember. Few said that he believes that these entrants are already helping to drive this pen- etration rate up into the high 20s. "I am excited they are here," Few said. "They make our busi- nesses better." Few also pointed out dealers really need to focus on connect- ing with their customers. "Engage- ment is key," he said. "The more, the better." Moving to the opening keynote luncheon from Scott Stratten, president, UnMarketing, entitled "The Age of Disruption: Every- thing Has Changed and Noth- ing is Different." Stratten started out looking at the importance of brand, but from a slightly differ- ent perspective, giving an example of the great extent Ritz-Carlton's employees went to get a lost teddy bear, Joshie, back to a family that had stayed at the hotel. "We all want word of mouth," said Stratton, noting that many times companies aren't doing things that are worthy of it. His example also illustrates the need for great leadership that is will- ing to empower and trust their employees to do the right thing. For example, the Ritz-Carlton, he said, allows an employee $2,000 to make things right with a guest who has any issue or needs special Highlights from ESX 2018 in Nashville ESX 2018 see page 6 SECURITY SYSTEMS NEWS A U g UST 2018 NEWS 5

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