Security Systems News

FEB 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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SESSION DESCRIPTIONS 17 ESX 2018 | JUNE 19-22, NASHVILLE, TN | WHERE PASSIONATE SECURITY PROFESSIONALS GATHER . PROVEN CUSTOMER CARE PROGRAMS: TIPS FOR GETTING STARTED One of the most important missions in business is building customer loyalty. For many industries, acquiring new customers can cost nearly seven time more than keeping existing clients. For the security industry, lowering attrition is a key metric that every security dealer and integrator needs to focus on. It's hard, but it is worth the effort. Developing customer loyalty strategies is good business, but takes more than "hoo rah" about taking care of customers. In this session, you'll learn: • The importance of clear customer communications on what you stand for • Why reducing customer pain points and friction is critical • What are the first steps you need to consider on your customer care program journey • Why focusing on delivering "the customer experience" is more than just good customer service THE EVOLVING CYBER THREAT FOR CONNECTED DEVICES AND CLOUD-BASED SERVICES Ransomware, headless worms, machine-to-machine attacks - oh my! Threats from malware will continue to challenge the Internet of Things (IoT), affecting technology environments for both homes and businesses. The large number of connected devices presents an unprecedented opportunity for cyber crime to increase dramatically. How does this affect your company from a legal perspective, knowing that dealers and integrators are installing more connected devices, offering more cloud-based services, and touching more network environments? We'll explore the legal ramifications associated with being connected in a playground of intelligent and vulnerable devices. In this session, you'll learn: • How cyber threats can affect your company and customers • Why contract language must be updated to address cyber crime • How you can minimize your risks from customer cyber attacks CRITICAL DO'S AND DON'TS OF TEST, INSPECTION AND MAINTENANCE PROGRAMS FOR FIRE, ACCESS CONTROL & VIDEO SYSTEMS Testing, inspection and maintenance programs are not all created equal. It depends on the product offerings, such as fire, access or video, and market segment served. These types of programs can be a valuable source of RMR if properly structured to take care of customers' security and life safety systems, in selling these services to end users, or in tracking its success and ROI goals of the dealer or integrator. As a trusted guardian of their equipment, your company is well-equipped to offer an on-going recurring support level that is good for their peace of mind, while increasing your organization's RMR and bottom line profits. In this session, you will uncover: • The various types of plans that you should be offering based on your product and service offerings • What you need to consider when structuring your testing, inspection and maintenance programs • Best practices in delivering these types of service in the field and from the office • Why every sales proposal should be quoted with these types of services • How to sell these services through your field technicians RUN YOUR COMPANY SEMINAR DESCRIPTIONS

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