Security Systems News

JAN 2018

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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alarm goes out to the monitoring center, the homeowner or care- giver can become the first line of defense to decide whether the per- son caught on camera is someone who is allowed to be on premises or not. We've addressed the profes- sional dealers and the oppor- tunities that DIY-MIY present, but what about the installers? h ow do they benefit? The fact is, even with DIY, there are those homeowners who would still want their system installed by a professional to make sure it is done right, especially where video is concerned. They would look to the professional installer to also test it out to make sure it works properly and even talk the home- owner through its operation—sort of a "white glove" service. Clearly, MIY-DIY security sys- tems are not the "enemy" of the professional security dealer or installer. They represent another offering that can be used in con- junction with an existing profes- sional system to augment its capa- bilities, or they can be marketed on their own to homeowners who currently have no system at all. It's basically another way for profes- sional security dealers to grow revenue and truly be able to say to every prospective customer, "We've got a system that will work for you." a nd for installers to say, "I can do that for you if you'd like." In both cases, the customers benefit, which makes everyone in the pro channel a winner. Jorge Perdomo is the Senior Vice President of Corporate Strategy & Development for Mivatek, a Fre- mont, Calif.-based company that specializes in Mobile Interactive Video-verified Assurance (MIVA) Technology, to the mix? Professional security companies would have a chance to address the large percentage of homes with no system at all. Granted, there are homeowners who feel that a strong lock and a loud dog are all the security they will ever need. But for homeown- ers who want a security system, are confident enough to install the system themselves, and don't want a monitoring center, the DIY-MIY mix is extremely enticing—and can provide a new market where sustainable growth is not only possible but likely. a n article from Inc. Magazine in January 2017, stated that "DIY systems are on track to take over 34 percent of the home security market by 2020. They're also projected to account for more than 62 percent of the market by 2035." It's not just a matter of offering both a DIY-MIY and a profession- ally monitored system separately. What about merging the two into a single offering that adds addi- tional cost savings and efficien- cies? It's a known fact that more than 98 percent of the calls to the monitoring center are false alarms. To mitigate this problem, many law-enforcement agencies are requiring video verification before generating a priority response, hoping that these false alarms can be significantly reduced. In response, monitoring cen- ters are adopting the capability of receiving video verification from an event scene, which can then be sent on to law enforcement, first responders, or medical per- sonnel, depending on the event. Still, even with video capability, the central station is at a slight disadvantage. Let's say your dog sitter trips your house alarm by accident. The monitoring center gets the call and sees the video. u nfortunately, they don't know if your dog sitter is really a dog sit- ter or a burglar. So the monitoring center has to call the homeowner to verify the "intruder's" identity. If they can't reach the homeowner, now what? With a video verified DIY-MIY system, the homeowner gets the alert—and the video—immedi- ately, and they can verify instant- ly that it is in fact Susie who has come to walk Fido. So the addi- tion of a DIY-MIY system to the professionally monitored system in place can be a powerful and effective combination. To be clear, if the homeowner has a professionally monitored system already, it may not require installing a complete DIY-MIY sys- tem on top of the system already in place. It could mean just add- ing cameras or other functionality, along with the app that will send the notification to the homeowner first. The bottom line is, before the Turn Your Tablet Into a Selling Machine The new Sales APP by DMP lets you quickly and easily build a customized security system, from anywhere for every unique customer. Automated tax calculation, electronic contracts, and credit card processing all save time. With your preconfi gured settings and branded interface, it's easy to e-mail quotes or save them for follow up, plus manage your sales team and track results. Everything you need at your fi ngertips to help your sales team make the sale and pre-program the alarm system in the process. To learn more go to dmp.com/salesapp. We make your company more valuable. 877.725.1114 • dmp.com Keep updated on our new products and features: @dmpalarms MIY Continued from page 9 SECURITY SYSTEMS NEWS Ja NU a RY 2018 www.securitysystemsnews.com Guest Commentary 11

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