Security Systems News

DEC 2017

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Head briefs ADS makes fourth buy of the year, this time resi By Spencer Ives DALLAS—Renee Mallonee, director of marketing for MONI Smart Security, has been with the company for 10 years, starting as a marketing coordinator in 2007 and also serving as a mar- k e t i n g m a n a g e r before entering her current role. "I've really had a nice career trajec- tory here at MONI and been able to g ro w t h e t e a m , " she told Security Systems News. The company has increased its marketing efforts since Mallonee started, she noted. The marketing team con- sisted of about five employ- ees when Mallonee started and now there are more than 20. "I manage a group of up to seven or eight," she said. "It's exciting to see that MONI really has invested in market- ing." The company rebranded itself from the name Monitronics at the end of September 2016— "I was a big part of t h a t p ro j e c t , " M a l - lonee said, adding that she and MONI have focused on "building the brand and ensur- ing that we maintain a B2B and a B2C position within the marketplace." Mallonee studied market- ing in college and applied to MONI after graduating from the University of Kentucky. Mallonee said she has been seeing more women i n t h e i n d u s t r y. "Ten years ago, it w a s q u i t e a d i f - ferent landscape. H o n e s t l y, t h e r e weren't that many women in the field and I have noticed that as a significant change over the last 10 years—something that I'm really excited about that makes me want to stay in the security industry," she said. Mentoring can be a good way to include more women in the industry and in executive roles, according to Mal- lonee. She said that s h e h a s w o m e n on her team; "I've tried to do my best to coach and men- tor those women so they can also grow their own careers," said Mallonee. She lauded the efforts of the ASIS Women in Security Council. Mallonee is an SSN "20 u n d e r 4 0 " C l a s s o f 2 0 1 3 award winner. SSN Women in Security: Renee Mallonee, MONI Households will buy nearly 55 million smart home devices in 2020 DALLAS—Parks Associates recently announced research showing U.S. broadband households will buy nearly 55 million smart home devices in 2020. Currently many smart home devices, including smart thermostats, lights, locks, and networked cameras, are still in the early adopter stage, at adop- tion levels less than 15 percent of U.S. households, Parks research indicated. "Collectively U.S. adoption of smart home products is nearing the threshold of the early majority, thanks to market- ing efforts of large players, popularity of voice-based products, lower prod- uct costs, and a focus on the consumer experience in the purchase process," Elizabeth Parks, SVP, Parks Associates, said in the annoucement. "And con- sumers are beginning to recognize the value propositions of platforms such as smart video doorbells and smart thermostats, which is boosting their adoption both for household use and as gifts." The international IoT research firm will host CONNECTIONS Summit at CES on January 9 in Las Vegas to dis- cuss challenges and opportunities in developing connected IoT solutions that will engage mass-market consum- ers. The 2018 CONNECTIONS Summit features panels examining successful consumer-focused strategies in design- ing and deploying IoT, smart home, and connected CE and health solu- tions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. Amazon unveils its Cloud Cam and delivery service SEATTLE—Amazon began shipping its latest smart home product, a secu- rity camera that works with its Alexa per- sonal assistant and Echo speakers. The Amazon Cloud Cam allows customers to live-stream activity inside their home 24/7, and features 1080p full HD resolu- tion, two-way audio for communicating with family members or pets, night vision technology, and sophisticated algorithms that use machine learning to figure out if the stranger entering your house is the building super or a possible burglar. The smart cam is incorporated into Amazon Key, which allows drivers to open the doors of Prime members who want to have packages left inside their homes. Customers using the Amazon Key pro- gram will need a compatible smart lock from Yale or Kwikset that allows delivery drivers to enter the home during a speci- fied delivery time window. By Paul Ragusa N A S H V I L L E , Te n n . — A D S Security has acquired the accounts of Equinox Alarm Services, a mostly residential dealer based in Tuscaloosa, Ala. This is the fourth buy this year for ADS, and marks the fourth consecutive year ADS had closed at least four acquisitions. " W e h a v e a n incredible team at ADS who works hard to make sure we are b u y i n g t h e r i g h t companies, and that the transition is as painless as possible f o r t h o s e c u s t o m - ers," John Cerasuolo, ADS president and CEO, said in the announce- ment. "We have known Carl and the quality of service he has provided for many years. Equinox Alarms provides an exceptional company culture and the type of legendary service we are always on the lookout for." Equinox Alarm Services customers will be serviced out of the ADS Tuscaloosa office, and owner Carl Grantham will be joining ADS Security in a technician role based out of that office. Equinox customers will have access to the ADS advanced suite of residential and commer- cial services, according to the press release. Paul Dyson, VP of acquisi- tions for ADS Security, told Security Systems News that the company is a "good fit with ADS" for several reasons, including its location within the ADS footprint, use of a Honeywell product, similar c o m p a n y c u l t u re and commitment to customers. "We are consis- tently looking for quality companies in the markets we serve, like Equinox, as well as expanding into new markets," Dyson said, noting that there are potentially "still more deals on the horizon for this year." In addition to Equinox, this year ADS acquired Falcon Fire Systems in Charleston, S.C., i n J a n u a r y, t h e c u s t o m e r accounts of ERMC Security Solutions in Chattanooga, Tenn., in August and PMI Security in New Bern, N.C., just last month. This follows a record-setting acquisition year for ADS in 2016, where ADS added 8,000 accounts across six purchases and opened two new locations in Dothan, Ala., and Sanford, N.C. SSN By Spencer Ives MONTREAL and TORON- TO—BCE Inc., a large Cana- dian communications and media company known as Bell, on Nov. 6 announced an agreement to acquire AlarmForce and the compa- ny's more than 100,000 cus- tomers. The deal is valued at about $166 million, BCE noted in its announcement. The deal, which is "subject to customary closing condi- tions, including, without limitation, court, Alarm- Force shareholder and stock exchange (TSX and NYSE) approvals," is expected to close in January 2018. "Acquiring AlarmForce positions Bell for growth in the connected home in the Québec and Ontario markets, while enhancing our existing security and automation operations in all four Atlantic Canadian provinces and in Manitoba," Marc Choma, Bell's director of communications, told Security Systems News in an email interview. "Combining Bell's signifi- cant network connectivity, distribution, installation and customer service capabili- ties with AlarmForce's tech- nology and customer base immediately accelerates our competitiveness in the con- nected home market while delivering significant oper- ational savings," Choma continued. Bell services residential and commercial security customers through two companies, Bell Alliant NextGen Home Security and AAA Security, which is a Bell MTS company. BCE provides a compre- hensive suite of broadband wireless, TV, Internet and business communication services from Bell Canada, Bell Aliant and Bell MTS. Bell Media is Canada's premier multimedia company with assets in television, radio, out of home and digital media. AlarmForce offers a variety of services including security alarm monitoring, personal emergency response moni- toring, video surveillance and related services to resi- dential and commercial sub- scribers throughout Canada. National Bank Financial and Imperial Capital have been engaged by Alarm- Force as their financial advi- sors. Bennett Jones LLP and Wildeboer Dellelce LLP are acting as legal advisors to AlarmForce and the Special Committee, respectively. SSN BCE enters agreement to acquire AlarmForce "Honestly, there weren't that many women in the field and I have noticed that as a significant change over the last 10 years." —Renee Mallonee, MONI Smart Security R. Mallonee John Cerasuolo www.securitysystemsnews.com dece M be R 2017 S ec URITY SYST e MS N e WS Residential s ystems 24 residential s ystems

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