Security Systems News

OCT 2017

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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Brandon Freedman, 26 Director of marketing, Wayne Alarm Systems Lynn, Mass. B r A n DO n Free DMA n, director of marketing for Wayne Alarm Systems, has been working with the company since he was 19 and is involved in a variety of industry associations. "I'm most heavily involved with … t MA and e SA, both of their membership committees, and then the r ising l eaders group with e SA and then n ext Gen with t he Monitoring Association," Freedman said. "It's fantastic to meet the next generation of the industry, some younger professionals." Freedman said he started to take on a larger interest in business during his freshman year at Florida Southern c ollege and got involved in internships at Wayne Alarm. He joined Wayne Alarm full-time after receiving his MBA from e ndicott c ollege. "We've done a good job of really getting a younger generation into Wayne Alarm Systems," Freedman said. t he company uses partnerships with local technical schools to attract younger employees, as well as referrals from current employees—"the millennials themselves talking to their friends, getting them interested." As the company's director of marketing, "I focus on anything marketing related, whether that [is] print advertising, building out our website, our mobile app, any of our online social media presences, and it gets as far down as branding on our trucks and yard signs and stickers to shirts and give-away items for events," Freedman said. "In addition to that, I've really started to get more involved in the daily … operations of the company, just starting to learn more about the financial side of it," he added. Wayne Alarm Systems, founded in 1968, is a full-service regional company based in l ynn, Mass., with its own U l listed, t MA Five Diamond monitoring center.—Spencer Ives Ryan Fritts, 36 VP of technology and product security, ADT Boca Raton, Fla. R YA n Fr I tt S says digital security "has always been an area of extreme interest for me, even when I was a developer before I got into the secu- rity industry—I felt that my interest there aligned well with the physical security side. If you look at the digital security and cybersecurity landscape, their value propositions are exactly the same as the physical security landscape, so it was an area of mutual interest, and marrying the two felt pretty natural for me." One of the most exciting technology trends he is seeing is the continued move toward IP and network connected devices, which "enables a lot of scale and new implementation," he said. "With network-enabled product, you can leverage new scenarios and build new and innovative products that work together very seamlessly." t hat network connectedness also "opens up avenues for exploit that weren't there previously just as a function of the architecture, so it needs to be approached with due care on how it is implemented to be secure for end users." Fritts noted that this trend toward IP also helps to attract new talent. "From a technology perspective, things are moving forward quickly within the industry, which will draw in more young professionals." His current role at AD t is primarily focused on responsibility for product security. "I work with the product teams on the electronic digital security side and the physical security side of the products we sell, doing product evaluations and managing a lab that does our own internal penetration test for products. Also, I have responsibility for technology in our emerging cybersecurity offering." Prior to joining AD t two years ago, Fritts worked at Stanley Security for seven years, in a "sales operations and hybrid-I t role," he said.—Paul Ragusa Kristy Johnson, 28 Senior account manager, Rapid Response Monitoring Syracuse, N.Y. K r IS t Y J OH n SO n joined r apid r esponse Monitoring in 2014. While the company was opening its c orona, c alif., redundant monitoring facility, Johnson sought to relocate to c alifornia. "It was exciting to join r apid when they had a brand new facility," she said. As a senior account manager, Johnson works with dealers that rely on r apid r esponse for their monitoring. "Selecting a monitoring partner is actually a critical decision, because we are like the extension of the dealer and a piece of their brand and reputation," Johnson said. "My commitment to my dealers is to make sure that the relationship is a mutual partnership." Johnson is involved in other aspects of the industry, which also benefits the dealers. "I attend local associations and national trade shows and conferences to keep my dealers up to speed with trends and important updates that are relevant for their businesses," she said. "I also look internally, and help dealers identify new r M r opportunities and [how to] enter new markets with r apid r esponse's latest integrations, and interactive services and local tools," Johnson continued. Additionally, she looks at dealers' internal processes to improve efficiencies and their end users' experiences. Johnson joined the industry by first working with I- v iew n ow, a cloud-based video verification company based in Henderson, n ev., where she worked in many capacities. "I knew all [my] skills would translate into building up r apid on the West c oast and getting them up and running," she said. It is interesting to work at a monitoring company, Johnson said, as demand is shifting away from traditional intrusion alarms and toward a broader category of critical events. "I think right now we're just hitting the surface of what we are capable of doing outside of traditional monitoring," she said.—Spencer Ives Gregory Keeling, 38 VP, New York Security Solutions Flushing, N.Y. G re GO r Y k eel I n G , who was with n ew York Security Solutions when it was founded 2004, said that from day one the company has tried to do things its own way. "We started in 2004 with only IP—never touched analog," he said. "We are not the typical integration company. For instance, many of us have I t backgrounds, and some of us are ccn As [ c isco c ertified n etwork Associates] and some of us are Microsoft- certified engineers, which has allowed us to differentiate ourselves from our competition from day one." k eeling grew up around the industry. His father was in security, and he and his brothers worked with him growing up. "I've operated on access control systems that run on DOS, which is pretty weird for someone my age," he noted. "I got such an early start in the industry that I was working on access control systems before there was even a Windows OS to use with them" Seeing the whole change from analog to IP has given him a unique perspective on where the industry is going. "I have a good eye for finding new and emerging companies that can really bring value to the security market," he explained. "My approach in terms of how we operate is definitely unorthodox. I sell a lot of business intelligence, and I obviously layer that with security. I am responsible for system design and implementation for some large projects, including globally, where we are growing at a quick pace." k eeling is excited about emerging technologies such as video and data analytics. "We are probably around five years away from video surveillance really having a shot at replacing access control. Access control as we know it— r FID, card access—is going to be somewhat gone and all that is going to be left is video and Bluetooth low energy."—Paul Ragusa Michael Lavway, 33 Senior manager, Enterprise Security Risk Group, Aronson Security Group (ASG) Renton, Wash. M I c HA el lA v WAY joined ASG, a Security r isk Management Services provider, in 2013 after serving nearly seven years as an officer in the U.S. Army. But ASG was not his first foray into the security industry. "I attended n ortheastern University to get a degree in criminal justice, so my sights were set on security from 17 years old," he said, noting that he gained invaluable experience through internships he completed while earning his degree. "One was with Hannaford Bros., working in loss prevention, and I also worked with Proctor & Gamble and Gillette doing executive protection, investigations, and emergency management." l avway said that when he left the Army he was concerned that he wouldn't find civilian life impactful or rewarding, but "providing security really satisfies that need for me," he said. In his current role with ASG's e nterprise Security r isk Group (eS r G), l avway orchestrates the efforts of the other internal teams at ASG, while also providing security domain expertise. "We (eS r G) are the connective tissue between the security program's needs and the technology roadmap which enables it. S r MS is all about leveraging the technology expertise with end-user experience upfront in the design of the security program with a focus on mitigating risk, creating organizational resilience and optimizing the deployment of security efforts. Ultimately, my job is to make sure we are delivering a quality security program instead of a system, while making sure the client's needs are represented in the design and implementation." l avway also assists with the internal security function at ASG, including creating the program for travel safety for the company's nearly 175 employees. In terms of new and exciting technologies, l avway sees great potential for machine learning. "Our whole security profession is based on detecting anomalies, and machine learning is an exciting way to optimize the efforts of all security practitioners," he said.—Paul Ragusa Nick McAmis, 39 President, CEO and owner, Sentry Security Solutions Burleson, Texas N I ck McA MIS , who founded Sentry Security Solutions in August 2013, has been in the industry for nearly 20 years. "I started in the security industry at 19 years old as a technician with Brinks Home Security, and thought that it was going to be a good job for me. t hen, as I got more involved, I quickly realized that I wanted it to be my career, for the same reasons that I'm still involved in the industry now: offering a high-quality product and service and being able to be proud of what you're doing," McAmis said. Sentry is mostly focused on the commercial side of the industry, with work in apartment complexes, small businesses, and high rises, McAmis said. t he company's total split is about 65 percent commercial and 35 percent residential, he said. At the start of 2017, Sentry started working with r M r c apital, "which has afforded us the ability to start to grow that residential side, now that we have a little bit of financial backing from that perspective. t hat is currently what we're driving toward," McAmis said. "We are also in the midst of launching our fire division—commercial fire. We have been outsourcing that to a third party; however, we're looking at bringing that in-house and doing all of that ourselves," he said. McAmis said he likes how technology in the industry evolves and added that vetting and incorporating new technologies also benefits recruiting younger employees. "Younger folks seem to be very interested in technology, how it works and the fact that it can integrate. t hat's what we've found as we recruit sales representatives and technicians, as well as [from] our clientele." McAmis identified video as a key technology. "For us, we've really found that video is a big driver for what we do," he said.—Spencer Ives OCTOBER 2017 SECURITY SYSTEMS NEWS 20 UN d ER 40 32

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