Security Systems News

OCT 2017

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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briefs Oct O ber 2017 S ec U r I t Y SYS te MS N e WS Monitoring 16 Freeus to open PERS University as new tool for dealer education OGDEN, Utah—Freeus, an mPERS manufacturer based here, will be offer- ing dealers education on how to enter and grow in the personal emergency response system space, called PERS University. Freeus will offer webinars, videos, one-on-one guidance and mar- keting materials. "There's so many people wanting to get into the medical alert business today. … Many people are looking at it—they're not sure where to start," Arthur Von Ahnen, Freeus' new business account executive and PERS University instructor, told Security Systems News. The PERS University would benefit "pretty much anybody getting into the medical alert business," Von Ahnen said. Von Ahnen began his career in the security industry in 1978. After almost 30 years of working with security com- panies, Von Ahnen focused on the med- ical alert industry. He sold more than 10,000 medical alert systems and is now leveraging that experience to help Freeus dealers. The University will cover a variety of topics valuable to dealers in the space, such as talking to a senior about a PERS system, website design, and finding the right people. Freeus may create addi- tional content based on what its dealers want to hear about, Von Ahnen said. The University will be exclusively for Freeus' dealers, Freeus' GM Brock Winzeler said, and will be accessible through the company's dealer portal. Dealers could use the content as a resource in training new hires, Winzeler noted. "We are investing in our dealers, investing in their success, and hoping that this will strengthen our partnerships with them," Winzeler told SSN. UCC announces 14th Annual Dove Hunt SAN ANTONIO—United Central Control, a Lydia Security Monitoring brand based here, announced its 14th Annual Dove Hunt & Outdoor Extravaganza to be held Oct. 5 and 6 in Uvalde, Texas. "The dove hunt started out as a rela- tively small event with a few dealers over a decade ago. Through the years, raving reviews from our dealers and industry affiliates helped turn it into a highly sought after event in Texas," Mark Matlock, UCC senior vice president of sales, said in a prepared statement. "This year, we're opening the event for the first time to dealers from Lydia's other brand COPS Monitoring and to select alarm-installing companies who aren't yet our customers." Because space is limited, UCC said companies must meet certain criteria to attend. By Spencer Ives MARINA DEL REY, Calif.— California Gov. Jerry Brown on July 31 signed AB 1616 by Assemblyman Adrin Nazarian into law, bringing false alarm fines to the alarm permit hold- ers, not alarm companies, unless the alarm company is responsible. "This bill would prohibit an alarm company operator or an alarm agent from being liable for civil penalties and fines assessed by a city, county, or city and county for false alarms not attributed to alarm com- pany operator error, improp- er installation of the alarm system by an alarm agent or an alarm company operator, defective equipment provided or installed by an alarm agent or an alarm company operator, or defective equipment leased by an alarm company opera- tor," according to language in the bill. The bill, which becomes effective Jan. 1, 2018, was sponsored by ADT Security Services and supported by the California Alarm Association, based here. "From my perspective, this is a great example of smart legis- lation that will ultimately help the … jurisdictions responsible ADR Security and Security Partners' new venture By Spencer Ives NEW YORK—ADR Security, a full-service electronic and physical security provider based here, on Aug. 11 announced a new business: ADR Security Monitoring, a joint venture with Security Partners that caters to the specific security needs of high-end jewelers in New York City. ADR Security services about 4,500 individual sites, offering intercom, intrusion, electronic access, video surveillance, fire and life safety, locksmith and AV cabling among other ser- vices. The business, by sales, is 90 percent commercial with 10 percent in high-end residential. "What we were trying to do was figure out a way to go to mar- ket with a solution in the jewelry industry," Peter Goldring, EVP and COO of ADR Security, told Security Systems News. ADR found that working with Security Partners provided the best out- come. "We're going to be able to issue central sta- tion certificates here in the New York market, serviced out of New York," said Goldring. Security Partners oper- a t e s f o u r redundant, UL listed, TMA Five Diamond monitoring centers throughout the United States; in Lancaster, Pa., Anaheim, Calif., San Antonio and Las Vegas. Goldring described ADR Security Monitoring as "an extension of a retail business that still has very deep roots into the wholesale, third party business. And, it—of course—will afford the opportunity for the other third party dealers to work with ADR Security monitoring, to p a rt n e r w i t h us, to issue cer- tificates where necessary." This business differs from that of a traditional alarm dealer- monitoring center relation- ship. "ADRSM is the full-circle approach, the operator is able to take service requests, is able to dispatch the runner. Everything is in house, under the roof of Security Partners' facilities, helping us with the day-to-day operation of the business. So, it really is a much more intense relationship, but it truly is a partnership," Goldring said. "We believe there is a huge, underserved market for cer- tificate service—bigger than ever before—and this is a great opportunity for us to partner with a strong, independent and financially solid company like ADR Security," Patrick Egan, owner of Security Partners, said in a prepared statement. ADRSM is exploring potential locations for its next markets. "The next two most significant markets are in California, in Los Angeles, … and then of course there's a fairly large industry in Las Vegas, with a number of jewelry stores and high-end boutiques that often requires the certifications," Goldring said. SS n By Spencer Ives HANOVER, Md.—Eyewitness Surveillance, a provider of remote video monitoring and other security services based here, is merging security solu- tion provider Watchdog Virtual Guard into its operations. Eyewitness and Watchdog will not be operating indepen- dently, they will be "merged as one synergistic platform," Rush McCloy, CEO of Eyewitness Surveillance, told Security Systems News. "One of the things that the transaction helps us achieve is just an even deeper focus and knowledge base for both security and sub- sequent product development." The deal aligns with the company's core philosophies, according to McCloy, which are to "focus on verticals and bol- ster the customer experience." Eyewitness is planning on maintaining the Watchdog brand. "I think they have a very strong brand in the metal recy- cling industry and … we cer- tainly want to leverage that as much as we can," said McCloy. Eyewitness works mostly in the automotive space, pro- tecting new car lots, but also works with metal recycling plants, which is Watchdog's Two remote video companies merge for responding save resources and still fight the false alarm problem," Chuck Petrusha, president of the California Alarm Association, told Security Systems News. "As the CAA, we strongly supported [the bill] all the way through." Petrusha identified false alarms as a high priority when he took on the role last year, he said. "One of the challenges we've had in California—and across the United States—is rogue ordinances," he said. Petrusha said that California is looking at a couple of tactics to help reduce false alarms, such as an agreed upon method for measuring false alarms across all of the state's alarm companies and a list of best practices. Petrusha is also focusing on two-call verification, which CAA wants "to be standard practice even in municipali- ties that don't require it. We want it to be what we do as an industry to stop false alarms. It's been verified and tested over the last few years to be a very productive tool in stopping false alarms." CAA partners with SIAC to work with local municipalities on their alarm ordinances, Petrusha noted. SS n core focus. "When you have a lot of vertical knowledge, and a focus, you can better develop solutions for the operational needs of customers. So, I think Watchdog has a great sense of the needs of the metal recycling industry." The combined company will have about 130 employees and will be protecting more than 600 sites. Eyewitness and Watchdog share some geographic markets, McCloy noted. "Watchdog is in 23 states, Eyewitness is in 21 states and the combined company will be in 27 states," he said. "We can leverage and enhance our service team and account management teams in the areas where we are growing." Almost 12 months ago, Eyewitness Sur veillance received $25 million in credit from Capital One, which was helpful in this deal, McCloy said. "Capital One has been unbelievably supportive." Eyewitness was founded in 2004 and operates a monitor- ing center here. Watchdog Virtual Guard, started in 2008, partners with a third party monitoring center—a rela- tionship that Eyewitness is continuing. SSn California bill helps alarm companies "What we were trying to do was figure out a way to go to market with a solution in the jewelry industry." —Peter Goldring, AD r Security

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