Security Systems News

SEP 2017

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Head briefs Hawk Capital Partners purchases LifeShield By Spencer Ives PITTSBURGH—Vector Secu- rity Inc., a home and busi- ness automation solutions provider based here, gained nearly 10,000 accounts when it acquired Security Associates LLC, a local security provider. Security Associates was "regionally based in the Bal- timore area, and they were more of a local 'hometown- type' company, that was their approach to the market place," Art Miller, Vector Security's vice president of marketing, told Security Systems News. Security Associates' cus- tomer base of nearly 10,000 a c c o u n t s i s 7 5 p e rc e n t residential and 25 percent commercial, Miller said, which is "very, very similar" to Vec- tor's account base. The deal was finalized on Aug. 9, Miller noted, and financial terms were not released. The Security Asso- ciates business will be rebranded as Vec- tor Security over time, said Miller. Vector will service Security Associates' customers from its office in Columbia, Md. Fifteen employees—primar- ily technicians—will be join- ing Vector's Maryland office following the purchase, Miller said. Ve c t o r a n d S e c u r i t y Associates share similar com- pany cultures, according to Miller, such as having a local presence to better support their customers. Miller said that the purchase brings Vector more brand awareness in the Maryland area. "Generating nearly 10,000 customers [is] going to give us more yard signs, more vis- ibility to the brand— that's a big benefit for us," he said. "With a local presence in the DC, Maryland, Virginia and Delaware areas, Vector Secu- rity is a natural and proven leader to manage our valued customers' accounts," Robert Lepczyk, president of Security Associates LLC, said in Vec- tor's Aug. 10 announcement. "Vector Security brings a simi- lar culture and dedicated cus- tomer focus that our customers expect from a local hometown security provider." Pam Petrow, president and CEO of Vector Security, said in a prepared statement, "We welcome Security Associates customers to the Vector Secu- rity family today, and look for- ward to our team in Columbia supporting customer needs along with the tens of thou- sands of customers we support locally across this region of the country." Barry Epstein of Vertex Capi- tal advised Security Associates in the transaction. SSN Vector Security acquires New study examines millennials' perceptions of personal security BOCA RATON, Fla.—A recent survey commissioned by ADT looked at how millennials view personal protection. According to the survey, 90 percent of millennials say technology like smart- phones and smartwatches provide peace of mind when they are alone and 74 percent have worried about their physical safety at some point in the past 12 months. "Knowing millennials often live an active, on-the-go lifestyle, ADT under- stands the importance of extending our capabilities and services beyond the walls of the traditional home or business," Jay Darfler, ADT's senior vice president, emerging markets, said in a prepared statement. "Samsung serves as a great partner to address the needs of this audience who often find themselves thinking about per- sonal protection. Consumers who own Samsung Gear S2 and Gear S3 smart- watches may now access ADT profes- sional monitoring on-the-go with the ADT Panic Response available in the Samsung Gear Manager app. There is no shift in routine, just an added layer of protection because everyone deserves the right to feel safe." Seventy-six percent of millennial men and women have avoided specific experiences due to concerns pertaining to their physical safety. More millennial women—94 percent—than men—85 percent—depend on their devices for safety, the study revealed. Additionally, the survey found that 75 percent are interested in purchasing a personal security device. IHS Market details rise of smart home growth LONDON—The global smart home market is forecast to exceed $14 bil- lion in 2017, with 10 percent of homes globally being smart by 2025, accord- ing to an IHS Markit report published this week. "The smart home market has seen significant growth since 2010, when fewer than 0.5 percent of homes in the Americas region had connected devic- es such as thermostats, lighting, secu- rity and entertainment," Blake Kozak, principal analyst, IHS Technology, said in a summary of the report. "By the end of 2017, nearly 7 percent of households in the region will have a connected home, averaging six devic- es per home." According to IHS, The global mar- ket for smart homes is currently worth $14.7 billion, with the Americas region representing 48 percent of global rev- enues, and by 2021, the EMEA region will represent the largest portion of device revenue with a 42 percent global share. By Spencer Ives LANGHORNE, Pa.—LifeShield, a DIY installed and profession- ally monitored security solution, was acquired by Hawk Capital Partners, the firm announced on July 27. David Tanzer was also appointed as the company's CEO. "My previous experience involved working in several other sectors where direct-to-con- sumer customer acqui- sition was critical to the success of the company," he told Security Systems News. Tanzer served as either the president or CEO for The Noodle Companies, GT Brands and Primedia Con- sumer Magazines. LifeSheild's sale to Hawk Capi- tal Partners was finalized in May, according to Tanzer. Mike Hagan, the managing partner of Hawk, was previously part-owner of LifeShield until its 2013 sale to DIRECTV. "After AT&T acquired DIRECTV and decided to divest LifeShield, I leapt at the opportunity to own this great technology and brand once again," Hagan said in a pre- pared statement. DIRECTV tripled LifeShield's subscribers during its ownership, Hagan noted in the announce- ment, partly due to bundling LifeShield with DIRECTV's other offerings. CMS for its profession- al monitoring. Following the acquisition, digital marketing, search engine marketing and marketing part- nerships will be main channels for the com- pany's growth, Tanzer said. L i f e S h i e l d d o e s not currently have a dealer network, but "it is something we are in the process of building," Tanzer said. "Though it's self-installable, some customers would like, and would pay for, installation by a profes- sional installer. And, we're inter- ested to use dealers as an addi- tional sales—as well as installa- tion—channel." The company will test its deal- er model in the next few months and would roll it out in 2018, said Tanzer. LifeShield is also test- ing an integration with Z-Wave devices, which it plans to go live with in a few months, he said. Tanzer said the company's Fire Safety Sensor, which can detect sounds from other smoke or carbon monoxide alarms, is a differentiator. "Our Fire Safety Sensor allows any household to be turned into [one with a] monitored smoke detector sys- tem." SSN By Spencer Ives NASHVILLE, Tenn.—In a deal finalized on Aug. 3, ADS Security purchased ERMC Security Solutions' a c c o u n t base, bring- i n g m o r e t h a n 6 0 0 a c c o u n t s under ADS' Chattanoo- ga branch. " T h i s i s v e r y m u c h in-line with many of the fold-in acquisitions that we do. It helps us to build our presence in important markets," ADS Security's president and CEO John Cerasuolo told Security Systems News. "We're already a very significant player in Chat- tanooga," Cerasuolo said. "This gives us the oppor- t u n i t y t o e x t e n d t h a t reach through these addi- tional customers and then leverage those additional c u s t o m e r s f o r re f e r r a l s and growth opportunities beyond." ERMC Security is based in Chattanooga and ADS first opened its branch in the city in 1997. This pur- chase makes Chattanooga the company's third larg- est branch of ADS' 22 total branches, following Nash- ville, Tenn., and Birming- h a m , A l a . , C e r a s u o l o noted. "Our goal is to be the premier local provider in e v e r y m a r- ket," Cerasuolo said. "If we can get to that point, where we're the largest local com- pany with the best reputa- tion in the market—that's really the key to our suc- cess." Five employees are join- ing ADS from ERMC, Cera- suolo said, including four technicians and one sales person. ERMC's customer base is 60 percent residential, Cerasuolo noted. The purchase of ERMC Security is ADS' second acquisition in 2017; the company acquired Falcon Fire Systems—established a branch in Summerville, S.C.—in early January. SSN ADS buys ERMC Security Solutions Art Miller Deal expands Vector's presence in the Baltimore and Washington D.C. areas David Tanzer "Our goal is to be the premier local provider in every market." —John Cerasuolo, ADS Security www.securitysystemsnews.com September 2017 S e CU r I t Y SYS tem S N e WS Residential s ystems 24 residential s ystems

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