Security Systems News

APR 2017

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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Page 28 of 54 Ap RI l 2017 SECURITY SYSTEMS NEWS Monitoring 22 With the DART (Dealer Automation Real Time) tool, Guardian provides its Dealers complete transparency on all accounts to help you stay fully attuned to your business. • Manage your in-process account activity in real time (we fund daily!) to ensure you get paid faster. • View all of your important metrics - volume totals, credit scores, buy multiples, monitoring fees, etc. to help you focus on maximizing your earnings. • Pull detailed reports on demand to help manage your business. • Educate your team with access to marketing and training materials. • Understand your attrition data. No hidden messages, complete transparency so you know exactly where you stand monthly on your Revenue Sharing. Real time data. It's no myth. Learn more about our Authorized Dealer Program 855.677.3598 TechSec Solutions 2017 panel: Monitoring the next tech Hauhn followed-up on Hertel's comment about the term "central station," pointing out that the CSAA, the Central Station Alarm Association, is changing its name to The Monitoring Association to better reflect the current nuances of the monitoring industry. "We [may], in five years, have an air force where drones are responding to events much quick- er and faster," Hertel continued. "While the current model today is we don't respond—[with] people or technology—to those kind of things, it's certainly starting to look like that landscape may change over the next few years." McMullen echoed the sentiment on drones. "One of the other areas that I see for us, that I walk away from the show [with], is video. We keep hearing about video and I don't think anybody's figured out an RMR model yet that fits into the wholesale space well for video… I think that it's coming." Wholesale monitoring centers gather very large quantities of data, and some are exploring potential benefits to their dealers. "Our center is going to become more and more of a data mining center, a data resource center, because we're receiving all of this information and we store it in our systems for some ungodly amount of time. It's there, it's available—it's just a matter of how to use it," McMullen said. He went on to bring up a concern also shared in the big data session. "The chal- lenge with that, though, becomes privacy; who does the data belong to, and can we use it?" Hertel and Hauhn brought up a current initiative in the monitoring side of the industry: a partner- ship between CSAA and Verisk, which can give home insurance companies info on how a user is interacting with their system. This can lead to stronger discounts for customers. "The insurance companies give them a discount, and are they using … the system or not? And if they're really not, maybe the insurance com- pany's going to take away their discount. Or, if they are, m a y b e t h e insurance com- pany is going to give them a bigger discount," McMullen said. "That gives you guys a value add," Hertel told the audience. "The data's there. We currently don't do anything with it, other than what the dealers ask us to do. We don't sell it, we don't aggregate it. … But, I see the day when that will change, and as those applica- tions become relevant and positive for our industry—then I think we'll start to look at them." McMullen agreed. "The term 'data mining'—we're going to become part of that in the future. … I do think that there will be an opportunity for everyone out there, going [into] the future." Hauhn addressed cybersecurity, a topic that each panel at TechSec 2017 had been able to discuss as it relates to that portion of the business. Cybersecurity is certainly a concern for the industry, according to Hertel. "If people can get into the pentagon, I have no delusions that they can get into just about any one of our networks if they really want to. The idea is to … try and keep as [many] layers and as much smart behavior as possible to try and defend yourself. Do I think any of us are invincible? Absolutely not. … But, pay atten- tion to what you're doing and it will help." McMullen agreed, "It's a difficult thing to stay on top of, and you do have to have good policies. We actually operate seven centers around the country and to stay on top of all seven centers with keeping the software up to date with the security patches and all can be challenging." The industry, and monitoring centers, will have to do more to Morgan Hertel Continued on next page Continued from page 1

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