Security Systems News

APR 2016

Security Systems News is a monthly business newspaper that reaches 25,100 security installers, product distributors, central stations, engineers & architects, and security consultants. Our editorial coverage focuses on breaking news in all major se

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www.securitysystemsnews.com April 2016 SECUriTY SYSTEMS NEWS news 12 is orange and grey. Samsung's original color was blue, with an oval around the name as its logo. Hanwha's booth will be similar to Samsung's booth in the past in that it will feature the company's partners, Cook said. "We're attaching the Hanwha Continued from page 7 BiggeSt exhiBitorS at iSC WeSt Axis, one of the top three largest exhibi- tors on this year's ISC West show foor, will be using a design very similar to the company's booth in 2015. The company will be attracting show foor attendees with a new iBeacon zone sponsorship. Techwin name to the Samsung brand so people can under- stand: Hanwha Techwin offers Samsung products," Cook said. "We're not abandoning the Sam- sung brand name at all, which is—I think—very critical. Peo- ple accept it, they know it." Cook mentioned that the company will have more oppor- tunities under Hanwha, "We think there's a lot more invest- ment possibilities and growth acquisitions with this company, and we're going to show that off." Cook said that cybersecurity education would be a new ini- tiative for Hanwha in the future; it was a well-received topic at the company's March dealer meeting, where the new name was announced. What is going to bring people to Hikvision's booth? What is going to bring people to Hikvi- sion's booth? "I think it's a com- bination of interest in our exist- ing products that are targeting SMB … but in addition to that we're pursuing larger projects and enterprise-level opportuni- ties. This is why, this year, we're focusing on some specific ver- ticals; and education, retail and critical infrastructure are the verticals we chose to showcase at ISC West this year." Asnov- ich said. Asnovich said, "Every show we have a theme for the booth. This year it's: great products, greater partnerships." Hikvision is showcasing its partners, in part, through the company's new #HeartbeatOf- Security campaign. "It's talking about our integrators … and it's really the story of those inte- grators that work in all sorts of challenging environments," Asnovich said. "They're really in the trenches, and we believe that they are the unsung heroes of the security industry." Also at the show, Hikvision will be unveiling a new level to its dealer program. The three levels currently are silver, gold and platinum. The new dia- mond level is designed to meet the needs of enterprise-level customers, Asnovich said. Dia- mond-level partners will get "enhanced certification and training support, [and] addi- tional discounts on top of the lower levels." For the first year, Axis is attracting attendees to its booth with an iBeacon Zone sponsor- ship. Attendees with the ISC West app who enter a certain zone of the show floor will get a notification on their phone with info on Axis' latest products. "Our goal is to drive people to our booth because we believe that once we get them into our booth and we can show them t h e t e c h n o l o g y t h a t w e ' v e brought to bear and the part- nerships we can leverage … will really help us drive that integra- tor community that tradition- ally attends ISC West, to seri- ously consider Axis products," Marcella said. SSN © 2016 Genetec Inc. GENETEC and the GENETEC LOGO are trademarks of Genetec Inc., and may be registered or pending registration in several jurisdictions. To learn more, visit genetec.com/subscribe Subscribe to innovation The world is changing in diverse and divergent ways. At Genetec ™ , we understand that, which is why our software is designed to evolve with you. It transforms from a single product to a comprehensive, unifed platform, seamlessly. It adapts to how you want to build your security infrastructure, be it on-premises or in the cloud, by perpetual license, and now also by subscription. Whether you're a compact café or an expansive enterprise, a successful security platform is one that is ready for change – just like you. genetec.com

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