By Spencer Ives
D
ALLAS—The NorTh American
home automation market will
grow from $2.21 billion in 2013
to $4.29 billion in 2020, a CAGr of 9.17
percent, according to Marketsandmar-
kets research analyst Sarmistha Biswas.
Globally, the home automation market
is projected to rise from $5.77 billion
in 2013 to $12.81 billion in 2020, with
a CAGr of 11.36 percent, Biswas told
Security Systems News.
"The U.S. is the largest market and will
continue to play a very influential role in
the forecast period in North America,"
said rohit Waghadhare, team lead for
Marketsandmarkets.
Germany, however, is projected to
have the fastest growth over the period.
"We expect wireless technologies like
ZigBee, Bluetooth and Wi-Fi to dominate
the home automation [market] in the
coming years," said himanshu rathore,
senior research analyst for the report.
That's because those are technologies
utilized by smartphones and tablets, he
explained.
In this market, "The main driver is
demand [for] energy efficient solutions,"
Biswas said.
This demand comes from North Amer-
ica, rathore added, because the U.S. gov-
ernment supports smart-lighting and
smart-hVAC control initiatives.
With smart-lighting on the rise, a key
opportunity for North American integra-
tors in this market would be green build-
ings, Biswas said.
What might inhibit this projected
growth?
"The smart home market is currently
overcrowded with a lot of technology
giants like Google, then Qualcomm,
and Intel," said Waghadhare, which can
lead to problems when companies like
these develop proprietary networking
protocols.
These proprietary networks lead into
another difficulty for the market—a lack
of interoperability among smart home
products.
"The major players for home automation
systems in the U.S. … are Control4, Crest-
ron, then Lutron, Leviton, Legrand [and]
honeywell," said Waghadhare.
Marketsandmarkets says it ranks as
the world's No. 2 frm in terms of annu-
ally published premium market research
reports. The group serves 1,700 global
enterprises with more than 1,200 premium
Home automation market to hit $12.8b by 2020
U.S. to have largest share of global market, play infuential role, new research shows
"We expect wireless
technologies like ZigBee,
Bluetooth and Wi-Fi to
dominate the home automation
[market] in the coming years."
—Himanshu Rathore,
Marketsandmarkets
Projected home
automation growth
in North America
studies a year.
home automation has been a notable
emerging market. SSN readers share their
opinions on the value of this market, as
well as the latest gadgets, in this month's
Newspoll. (See page 6)
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